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Lifestyle Learning Direct

Public Relations

Advance your communication skills!

Interested in starting a career in public relations? Or maybe you would like to learn the art of effective communication to advance your current work skills? Whatever your goal, our Public Relations course is a great way to get started.

The surge in popularity and importance that public relations has enjoyed in recent years represents the attempt by professional management to harness yet another tool to achieve success in the market-place.

As late as the 1960s, PR was seen as an expensive luxury, available only to a few of the largest corporations. ‘Public image' was something unknown to the average business planner; ‘press coverage' referred to paid advertisements.

Today, few companies are launched without an attempt to generate some media coverage, and the scope and focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.

Lifestyle Learning Direct's Public Relations course will provide you with a broad knowledge of this fun and exciting profession. Plus, as your course is delivered by correspondence, there are no timetables to adhere to so your study can fit around your current lifestyle.

Key areas of learning - Public Relations course

  • Introduction to public relations
  • The scope of public relations
  • PR's crucial role in today's organisations
  • Managing corporate identity with PR
  • Personal attributes
  • The tools of public relations
  • Communication and advertising
  • Oral communication and presentations
  • Special events
  • Special promotions

Additional materials included in the Public Relations course

The professional business pack - crammed with business essentials!

LIMITED TIME ONLY - ENROL online in the correspondence version by 8 July 2008 and pay in full, OR enrol and pay your instalments by credit card, to receive a FREE 2008 Encyclopaedia Britannica CD worth $49!

 

Pricing structure

Select your country to view available pricing.
Course cost: 
$980.00 AU

Full payment upfront

Discount: 
$150.00 AU
Total:
$830.00 AU

Part payment instalments

Initial deposit: 
$92.00 AU
Part payments: 
$74.00 AU
Number of instalments (AU): 
12
Course cost: 
$980.00 NZ

Full payment upfront

Discount: 
$150.00 NZ
Total:
$830.00 NZ

Part payment instalments

Initial deposit: 
$92.00 NZ
Part payments: 
$74.00 NZ
Number of instalments (NZ): 
12
Course cost: 
$980.00 US

Full payment upfront

Discount: 
$150.00 US
Total:
$830.00 US

Part payment instalments

Initial deposit: 
$196.00 US
Part payments: 
$196.00 US
Number of instalments (US): 
4

Delivery Options

Correspondence - paper version

Correspondence - CD-ROM version (upfront payment only)
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